Keyword Research Done For You

Keyword research is a critical component of any SEO campaign. We will find the best keywords for YOU, based on YOUR market,  and YOUR ideal client. Ignore this it your own peril, for you will find your self doing alot of work, and spending alot of money, for very little return, going after keywords that have either no traffic, or are too competitive.

I will analyse all the keywords from:

  • The competitors sites meta data
  • Your sites meta data
  • The google keyword tool

I will analyse:

The No. of searches per day for those keywords at 3 levels:

  • Broad: How many people are typing in the words of the key phrase, in any order, with other words included (long term traffic).
  • Phrase: How many people are typing in the exact phrase in the correct order, but with other words include in the search (medium term traffic).
  • Exact: How many people are typing in the phrase exactly, in the correct order, with no other words (short term traffic).

I will filter the results using a “phrase to broad” ratio (PBR).

  • This is a test to see if the words in the keyword phrase are in the correct order.
  • It has a reasonable result for the broad searches, indicating that people are definitely typing these 3 words into the search engine, but it has a very low result for the phrase, thus giving a very low PBR. A very low PBR is an indication that the words in your phrase are in the wrong order.
  • You can optimise for this keyword, and you may get rankings, but you will not get maximum traffic.

I will give you an indication of the maximum traffic you could expect if you were holding the number 1 position for that keyword.

  • It is a mistake to look at the total searches for a keyword and think that you are going to get that much traffic of you are in the top 10.
  • Analysis of millions of searches has shown that if you hold the number 1 position for a keyword phrase, around 42% of the people searching for that phrase will click on your site.
  • The number that I will provide to you is the total searches divided by the likely % that will click on no. 1.
  • The further you are from no. 1, the more this % reduces.

I will analyse the competition, to give us an idea of how competitive a keyword phrase is.

I will analyse:

  • The number of other webpages that mention the keyword phrase
  • Pages with the keywords in the title of the page.
  • Ratio of Title to Competition: This is an indication of how many sites are optimised for this keyword. A very low score would indicate that not too many people are optimised for the phrase, and it may be less effort to move up the rankings.

I will then add in another level of analysis, to see if the keyword phrase is commercial. We want “buyers”, not “browsers”.

  • We want to focus on the most valuable keywords.
  • I do this by having a look at what the paid advertisers are paying for the no. 1 position for this keyword phrase. This is a very good indication of how commercial the keyword is, for if someone is paying US$2 every time someone clicks on their paid add, they must be getting conversions, for if they were not they would soon be out of business.
  • I then multiply the value of the keyword, by the potential traffic, to see how valuable the keyword is, and why it is worth spending a little bit of money to get up the google ranks for this phrase.

There will be no “Holy Grail” keyword that has everything perfect. There is always a bit of give and take. One keyword may have more competition, but also has more traffic and is more valuable. What we will do, is have a look at all the available keywords, and choose the best ones for our market.

I will give you my suggestions on which keywords you should target based on the analysis above. I will provide you with a small number of high traffic, high relevance, high value keywords.

I will present to you where, and for what pages you are currently ranking for these particular keywords.